The real engagement rate of a comment section: 21 readers for every commenter
For the past fifteen years, comment sections have been judged on the handful of people who write in them. We focused on the wrong part of the audience. Under news articles, a large part of the audience stays completely invisible. We readily notice the commenters — the trolls, the contrarians, the enthusiasts. We see them …
Read More The real engagement rate of a comment section: 21 readers for every commenter